I build it.
Run it.
Grow it.
Websites, Google Ads, and AI automation for service businesses across 8 US metros. One person, full stack.
Real businesses. Real numbers.
Flawless Home Service
From paper-based lead tracking and zero online presence to a complete digital operation: custom website, Google Ads, CRM, and AI-powered lead qualification.
- × No website, no online presence
- × Leads tracked on paper
- × No conversion tracking
- × Couldn't tell which marketing worked
- ✓ Custom website + landing pages
- ✓ 87 qualified leads per month
- ✓ Every call and form tracked to the ad
- ✓ AI-powered CRM with auto-qualification
Clean Pool Guys
Website + Google Ads in a competitive California market. Built the entire digital funnel from scratch.
TV Mount Services
Zero to full digital presence: landing pages, Google Ads campaigns, and conversion tracking wired to every call.
Everything between your business
and a booked job
Google Ads
Campaign structure, keyword targeting, ad copy, bid management — built from real search data across 8 markets.
Websites
Custom-built, mobile-first sites designed around how your customers book.
Django · Tailwind · PWAAI Automation
Chatbots, lead scoring, and automated follow-ups that work while you sleep.
LLM · Agents · 24/7Tracking
Every call, form, and click connected to the ad that generated it.
GA4 · GTM · CallRailCustom CRM
Lead pipeline, auto-qualification, job costing — built for your workflow.
Pipeline · Costing · CommsFirst call to booked jobs in three steps
Audit
Free deep-dive into your ads, site, and tracking. Written report showing where leads are slipping through.
→Build
Website, campaigns, tracking, and AI wired together. Typically live within 2 weeks.
→Scale
Optimize weekly. Cut waste, double down on winners, add AI. CPL drops, bookings climb.
Don't take my word for it.
Try everything yourself.
Every tool I build for clients is live on my showcase site — 9 demo websites, a CRM, a CMS, and 27 AI-powered tools. Click around, break things, see what's possible.
9 demo websites for local service businesses
Full pipeline with lead scoring, auto-qualification, job costing, and status tracking.
Blog, pages, SEO metadata, media library — built into every site, no plugins needed.
18 form designs: classic, conversational, multi-step wizards, split-image — each optimized for conversion.
27 AI-powered tools
Every tool runs live — chat with bots, score leads, generate content, audit ads.
showcase.ruslandanelian.com — everything runs live, nothing faked
Your AI employee that never calls in sick
Most service businesses lose leads after hours. My AI systems answer, qualify, book, and follow up — while you're on a job or asleep.
Answers questions, gives quotes, books appointments — even at 2 AM on a Saturday.
Scores every lead so you know who's ready to book and who's just browsing.
Personalized sequences that re-engage leads who didn't book the first time.
What my clients say
“Ruslan built our entire digital operation from scratch. We went from zero online presence to 87 qualified leads a month.”
“Ruslan set up tracking on everything and rebuilt my campaigns. My cost per lead dropped to $12 and 85% convert to jobs.”
“The California pool market is brutal. We're adding 60+ recurring clients a month now thanks to the campaigns Ruslan runs.”
I've been on your side of the business
I'm Ruslan Danelian — a web developer, Google Ads specialist, and AI engineer. I run Esscode Software LLC out of Wyoming.
Before tech, I was a licensed realtor in Colorado, managed a hotel, restaurant, and minimarket, and ran residential service businesses — cleaning, TV mounting, pool service, and more.
That background isn't a footnote. When I build your campaigns, I know what a missed call costs, what a bad lead looks like, and why your Saturday morning matters more than your Monday metrics.
I work with a small team. When a project needs more hands, I bring in people I've worked with for years — but you always deal directly with me.
Published, because you'll ask anyway
Three packages or hourly. Ad spend is separate and billed directly by Google — I never mark it up.
Website + Ads Launch
- ✓ Custom website or landing page
- ✓ Google Ads setup & management
- ✓ Call & form tracking
- ✓ Monthly performance report
- ✓ Basic AI chatbot
Full Marketing System
- ✓ Everything in Starter
- ✓ SEO + Google Business Profile
- ✓ AI lead qualification
- ✓ Reputation management
- ✓ Automated follow-up sequences
- ✓ Bi-weekly strategy calls
Full Service + CRM
- ✓ Everything in Growth
- ✓ Multi-location campaigns
- ✓ AI booking agent (24/7)
- ✓ Custom CRM + pipeline
- ✓ Social media management
- ✓ Dedicated support
Questions I get on every first call
How much should I spend on Google Ads?
Most of my clients start with $1,500–$3,000/month in ad spend and scale based on results. I'll give you a recommendation during the free audit based on your market and competition.
How long until I see results?
Google Ads starts generating leads within the first week. The first 2–4 weeks are optimization. By month two, you should see consistent lead flow at a predictable cost.
What if I already have a website?
If it loads fast, looks good on mobile, and converts — we keep it. If not, I'll build landing pages that often convert 2–3× better than a general website.
Do I need a big budget to start?
No. The Starter package is $997/month plus ad spend. That's less than one employee for a few hours a week — and it works 24/7.
Can I cancel anytime?
Yes. No long-term contracts. Month-to-month. Your website, data, and ad account are always yours.
Stop losing leads.
Start booking more jobs.
Free ad account audit — I'll show you exactly where you're wasting money and how to fix it. 15 minutes, no strings.
Or email [email protected]